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LEIDAI is an international B2C fast fashion e-commerce platform. The company mainly focuses on women’s wear, but it also offers men’s apparel, children’s clothes, accessories, shoes, bags and other fashion items. LEIDAI mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. The brand was founded in October 2008, and since then it has upheld the philosophy that “everyone can enjoy the beauty of fashion.” Its business covers more than more than 220 and regions around the world.

Our Mission

LEIDAI prides itself on offering on-trend styles catering to both young women and teens, that won’t break the bank. LEIDAI adheres to the concept that “everyone can enjoy the beauty of fashion.” LEIDAI is able to stay on top of the latest fashion trends from around the globe while rapidly bringing these styles to market. So whether you’re searching for boho dresses and graphic tees or patterned blouses and chic swimwear, LEIDAI is the ultimate one-stop-shop for the modern yet economical fashionista. It aims to promptly offer stylish quality products at appealing prices to every user in the world.

About The Designer
The first designer we want to introduce is a beautiful girl inside and out. Like most of our designers, she has been with SHEIN since its inception 10 years ago. In the early days, before our designs became popular, we arranged for our designers to further their study of fashion design and invited senior designers to help us build our brand. Now, over a decade later, we have established a huge team of professional designers. Every one of our designers has his or her own unique sense of fashion; some focus on creating elegant, cute, athletic, sexy, trendy and all different styles. Our designers understand that you, as the customer, are looking for more than beautiful and fashionable clothes. You are pursuing a lifestyle.
Selecting Fabric Manufacturers
When selecting which fabric manufacturers to work, we have been through many waves of partnerships over the years. In addition to the style and design, we put a great deal of value into fabric quality. We want our customers to feel comfortable, as if they are being hugged by our clothing. At the same time, we don’t want to increase the cost or production and, therefore, the price for our customers. After comparing many manufacturers, and after much trial and error, we have found a good balance between quality and cost and have established stable operations with our current producers.
Modify The Clothing Item
Before we make our products available to you, our professional designers perform rigorous quality assurance tests to approve every item of clothing. We invite models to try on the clothes and consider the overall look. We continually modify the clothing item until the look is perfect. Our products often go through multiple changes and transformations before it is available for sale. Only the products are listed on our website.
 
The Production Chain
Once the design has been prototyped, the product officially enters into the production chain. At this point, advanced equipment and professional handiwork come into play. When we visit the factories, we sometimes lament the production-related inefficiencies. However, we are very pleased that through effective communication and cooperation, we are able to see shortened production cycles to release new products. We pay special attention to details like fastening and ironing, so we can present to you a flawless design.
Keep Up With The Latest Fashion Trends
Sheingals are stylish and elegant. We keep up with the latest fashion trends around the world and quickly bring these styles to the market. So whether you’re looking for bohemian dresses, patterned shirts or chic swimwear, we’ve got what you want and we’ll keep you at the leading edge of fashion at any time.




Quality Inspection
We carry out quality inspection of all of our products before officially introducing them to the market. We check for style, color, sizing, workmanship, and quality, etc. in order to eliminate any and all problems. We take measures to ensure that all of the cutting, sewing and ironing meet our quality requirements. There are ideal positions for each of these stages of production. Our workers follow guidebooks to ensure flawless appearance of the finalized product.
Review The Product Again
After the quality inspection, each product is sent to our warehouse, where our employees will review the product again during the packaging stage. Although we take many steps toward quality assurance, occasionally something will slip. If you are ever dissatisfied with your product, we invite you to contact our customer service.